Focus Groups
Hear your customers talk about what really matters.
Focus groups give you something no dashboard can: the chance to watch your customers think out loud as they react to your product, service, or messaging in real time. By listening to how they describe their problems, priorities, and tradeoffs, your team moves beyond guesses and internal debates to decisions grounded in real customer language and reactions.
For businesses, this means clearer direction and fewer costly missteps. Focus groups help validate ideas before you build them, explain why campaigns or offers are not landing, and uncover hidden barriers to adoption so you can sharpen positioning, improve copy, and focus on the opportunities most likely to pay off.
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Areas of Expertise
Discussion Guide
We partner with you to design a clear, goal-driven discussion guide that asks the right questions to uncover the insights you need.
Full Video Recordings
After each focus group, you’ll receive a copy of the full video recording so that you can rewatch it at your leisure.
Recruit Participants
We’ll leverage our network and tools to access over 3 million qualified people worldwide who match your exact targeting criteria.
Full Transcript
You’ll also receive a copy of each focus group transcript in case your team wants to conduct additional internal data analyses.
Running Focus Groups
Our trained researchers will moderate the live Zoom focus groups while your team listens in behind the scenes
Data Analysis + Reporting
We’ll synthesize themes, quotes, and patterns into a concise report with practical recommendations your team can act on.
Our Process
1
Initial Consultation + Plan
We’ll meet to discuss your specific business needs.
2
Project Scoping + Budget
We’ll design a custom Scope of Work (tasks, due dates, budget).
3
Project Execution
You’ll receive updates on project progress throughout the process.
4
A True Partnership Approach
We’ll share insights that emerge along the way, not just at the end.
5
Project Completion
We’ll deliver all final insights in a format of your choosing.
