Meet the Founder
I’m Dr. Annie Cole, Ed.D., the founder and lead investigator at Praxia Insights. We don’t just conduct research; we help organizations reach ‘aha’ moments:
The moment when you’re sizing up the competition and realize there’s a huge hole in the market that you can start filling immediately.
The moment when you’re reviewing your website analytics and realize that 90% of your traffic is coming form a surprising source.
The moment when you’re running a focus group and realize that it’s not the price that’s deterring people; it’s their trust in the outcome.
These are the type of insights we want to bring to your organization.
Partners, Tools, Credentials
Areas of Expertise
UX, Product Research, and Consumer Insights: Designing and monitoring UX studies; gathering consumer insights through focus groups, surveys, and observations; diary study design and analytics; product R&D.
Market Research: Business strategy and planning through market research (literature review, SWOT analysis, avatar / ICP development, brand positioning and PMF, competitor analysis).
Business Intelligence and Data Analytics: Building data dashboards for KPI reporting (Looker Studio, PowerBI, Tableau), Google Analytics, social media analytics, landing page optimization, CPC, CTR.
Social Impact Research: Designing and leading impact research for social organizations and nonprofits to report on initiatives and programs to donors, stakeholders, and board members; Annual report production; federally-funded grant reporting.
Academic Research, Quasi-Experimental, and RCT Studies: Prior management of multi-million-dollar federally-funded research studies through EIR and NIH programs; grant writing and launching brand new grant-funded projects; study design, recruitment, measurement tool development, data collection, analysis, and reporting.
