Meet the Founder
I’m Dr. Annie Cole, Ed.D., the founder and lead investigator at Praxia Insights. We don’t just conduct research; we help organizations reach ‘aha’ moments:
The moment when you’re sizing up the competition and realize there’s a huge hole in the market that you can start filling immediately.
The moment when you’re reviewing your website analytics and realize that 90% of your traffic is coming form a surprising source.
The moment when you’re running a focus group and realize that it’s not the price that’s deterring people; it’s their trust in the outcome.
These are the type of insights we want to bring to your organization.
Partners, Tools, Credentials
Degrees
B.S. Psychology
M.A. Higher Education
Ed.D., Educational Neuroscience
Work Experience
Vice President of Research
Director of Research
Research Analyst
NIH Research Project Coordinator
Areas of Expertise
UX, Product Research, and Consumer Insights: Designing and monitoring UX studies; gathering consumer insights through focus groups, surveys, and observations; diary study design and analytics; product R&D.
Market Research: Business strategy and planning through market research (literature review, SWOT analysis, avatar / ICP development, brand positioning and PMF, competitor analysis).
Business Intelligence and Data Analytics: Building data dashboards for KPI reporting (Looker Studio, PowerBI, Tableau), Google Analytics, social media analytics, landing page optimization, CPC, CTR.
Social Impact Research: Designing and leading impact research for social organizations and nonprofits to report on initiatives and programs to donors, stakeholders, and board members; Annual report production; federally-funded grant reporting.
Academic Research, Quasi-Experimental, and RCT Studies: Prior management of multi-million-dollar federally-funded research studies through EIR and NIH programs; grant writing and launching brand new grant-funded projects; study design, recruitment, measurement tool development, data collection, analysis, and reporting.
