You collected the data, you did the market research. Now, it’s time to turn that data into a compelling report, slide deck, or brief that will impress your boss, your client, potential investors, or other important stakeholders. Explore the different report types available and when to leverage them for specific audience use cases.

Funders, donors, and your board want to see the impact you’re having. You want to show that clearly and honestly, but you don’t have a big communications team or a designer on call. This guide shares a step-by-step breakdown of how to craft your first annual report for a small nonprofit, with a simple first nonprofit annual report template and a helpful checklist you can follow so you’re not starting from scratch.

Discover how UX research can help you increase your click and conversion rates, so you can find and fix the exact moments people give up. UX research is the key to getting more people to complete the action you care about.

Discover what product market fit means when you are just starting, how to do simple product market fit research, and how to test whether your product idea can support a real, profitable business. This is especially helpful for first-time founders who want to validate a product idea, test demand, and run quick numbers before investing heavily in development.

Learning how to recruit focus group participants can feel confusing and time-consuming, but it doesn’t have to be. This guide walks you through how to find the right people, where to find them, how much to pay them, and how to successfully get them to say ‘Yes’ to participating.

This pro's guide to market research methods, costs & outcomes explains what to expect from market research consultants & how their services can drive smarter product, marketing & investment decisions.

Once you get clear on your ideal customer, a lot of things start to click. This simple, friendly guide can help you figure out who your best customers are and what to do with that information, so you can start seeing real progress in your business.

What happens when your funnel isn’t… funneling? What should you do?

This ultimate guide will walk you through, step-by-step, how to fix a leaky lead magnet or sales funnel that just isn’t giving you the results that you intended.