Focus Groups

Understand your customers in depth.

What’s Included:

  • Introductory Consultation: We’ll meet with you and your team members to understand the exact data that you’re wanting to extract through a focus group study.

  • Focus Group Protocol Development: We’ll develop a detailed protocol for each focus group, which can include 1) A series of questions to ask participants, and/or 2) Scenarios for participants to offer feedback on (e.g., Test a product, view a web page, etc.).

  • Participant Recruitment: We’ll recruit participants who meet your desired qualifications and manage all participant communications, reminders, and focus group scheduling.

  • Focus Group Facilitation: We’ll facilitate focus groups virtually. A video recording and transcript of each focus group will be shared with the client.

  • Data Analysis and Reporting: We’ll analyze the focus group data and provide a summary of the key findings in a written report format. Additional presentation materials, briefs, or infographics can be developed upon request.

🔎Starter Package

One Focus Group (6-8 people)

Consultation, Protocol Development

Participant Recruitment and Scheduling

Focus Group Facilitation

Data Analysis and Summary Report

Starting at $1,500

🔎Explorer Package

Two Focus Group (12-16 people)

Consultation, Protocol Development

Participant Recruitment and Scheduling

Focus Group Facilitation

Data Analysis and Summary Report

Starting at $3,000

🔎Deep Dive Package

Ten Focus Group (60-80 people)

Consultation, Protocol Development

Participant Recruitment and Scheduling

Focus Group Facilitation

Data Analysis and Summary Report

Starting at $15,000

User Experience (UX)

Gain powerful insights into users’ needs.

What’s Included:

  • Introductory Consultation: We’ll meet with you and your team members to understand the exact data that you’re wanting to extract through a UX study.

  • UX Project Scope Development: We’ll develop a detailed scope of work for the project, including a variety of potential UX methodologies (e.g., user interviews, internal audits, A/B testing, diary studies, user journey / persona development).

  • Study Management and Execution: We’ll manage every aspect of the project, from identifying and recruiting participants to designing feedback surveys, outlining user journeys, conducting A/B tests, and more.

  • Partnership with Your Team: We’ll share insights as the project progresses, making sure that your team feels like an integral part of the learning process.

  • Data Analysis and Reporting: We’ll analyze all collected data and present a cohesive final report to your team, including actionable recommendations for improvement.

🔎User Feedback Package

1 UX Method User Feedback Study

Consultation, Project Scope Development

Participant Recruitment and Scheduling

User Feedback Facilitation

Data Analysis and Findings Report

Starting at $2,000

🔎Mixed-Methods Package

2+ UX Methods Study

Consultation, Project Scope Development

Participant Recruitment and Scheduling

User Feedback Facilitation

Data Analysis and Findings Report

Starting at $4,000

🔎Deep Dive Package

4+ UX Methods Study

Consultation, Project Scope Development

Participant Recruitment and Scheduling

User Feedback Facilitation

Data Analysis and Findings Report

Starting at $10,000

Market Research

Understand your competitive edge.

What’s Included:

  • Introductory Consultation: We’ll meet with you and your team members to understand the exact data that you’re wanting to extract through market research.

  • Project Scope: We’ll develop a detailed scope of work for the project, including a variety of potential market research methodologies (e.g., SWOT analysis, competitor analysis, supply and demand analysis, customer segmentation).

  • Market Research Execution: We’ll manage every aspect of the project, from exploring product-market fit to identifying different pricing models being used in the market.

  • Partnership with Your Team: We’ll share insights as the project progresses, making sure that your team feels like an integral part of the learning process.

  • Data Analysis and Reporting: We’ll provide a comprehensive report to your team at the end of the project.

🔎Market Basics Package

1 Market Research Methodology

Consultation, Project Scope Development

Market Research

Comprehensive Report

Starting at $2,000

🔎Market Scope Package

2 Market Research Methodologies

Consultation, Project Scope Development

Market Research

Comprehensive Report

Starting at $4,000

🔎Market Depth Package

4+ Market Research Methodologies

Consultation, Project Scope Development

Market Research

Comprehensive Report

Starting at $10,000