Product Research
Design your MVP around what customers actually need.
Bringing a new product to life is exciting, but it can also feel like a big gamble when you are building from scratch. Product research gives you a way to move forward with confidence, helping your team shape an MVP, test assumptions, and focus limited time and budget on what’s most likely to work.
Through thoughtful interviews, concept tests, and usability studies, you get honest feedback on what customers actually need, what they understand, and what’s missing before you go to market. Instead of crossing your fingers at launch, you walk in with a clearer sense of which ideas resonate, what to refine, and how to position your product so it has the best chance to land with the people you built it for.
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Areas of Expertise
Concept Testing
Early evaluation of product or feature ideas with real users to see what resonates, what confuses them, and which directions are worth developing further.
Beta / Pilot Testing
Limited launch of your product or MVP to a small group of target users, giving you real‑world feedback on performance, usability, and fit before a broader release.
Prototype / Usability Test
Hands-on testing of clickable prototypes or early builds to watch how users complete key tasks, uncover friction points, and identify improvements before you invest in full development.
UX / Interaction Testing
In‑depth observation of how users navigate your interface, complete flows, and respond to design patterns, providing concrete guidance on how to make the experience smoother and more intuitive.
Feature Prioritization
Structured exercises and surveys that reveal which features, benefits, or trade‑offs matter most to users, helping you prioritize your roadmap around what they actually value.
Message + Positioning
Systematic testing of different value propositions, headlines, and product narratives to learn which language connects best and clearly communicates why your product matters.
Our Process
1
Initial Consultation + Plan
We’ll meet to discuss your specific business needs.
2
Project Scoping + Budget
We’ll design a custom Scope of Work (tasks, due dates, budget).
3
Project Execution
You’ll receive updates on project progress throughout the process.
4
A True Partnership Approach
We’ll share insights that emerge along the way, not just at the end.
5
Project Completion
We’ll deliver all final insights in a format of your choosing.
