Conversion rate optimization (CRO) sounds like it belongs in a digital marketing agency, not on a founder's to-do list. But if you have a website, a sign-up flow, or any kind of funnel where people are supposed to take action, CRO is just the practice of making that action more likely. Find out why the research-backed version (the one that actually works!) starts with understanding why people aren't converting.

In participatory approaches, the people most affected by the issue being studied are active contributors to the research design, data collection, and interpretation (not just subjects of the investigation). Discover why participatory approaches are increasingly valued by funders in 2026.

You don't need a $15,000 market research report to understand your market. There’s an enormous amount of free data that most business owners and consultants never find because they don't know where to look. This guide gives you the exact sources and shows you how to turn public data into actionable insights.

A conversion problem almost always looks like a marketing problem from the outside. Traffic is fine. The offer seems right. The price is competitive. And yet people aren't converting. In most cases, a funnel that isn't converting has a research problem underneath it, and you're missing a critical piece of information about why people are hesitating.

You collected the data, you did the market research. Now, it’s time to turn that data into a compelling report, slide deck, or brief that will impress your boss, your client, potential investors, or other important stakeholders. Explore the different report types available and when to leverage them for specific audience use cases.

Funders, donors, and your board want to see the impact you’re having. You want to show that clearly and honestly, but you don’t have a big communications team or a designer on call. This guide shares a step-by-step breakdown of how to craft your first annual report for a small nonprofit, with a simple first nonprofit annual report template and a helpful checklist you can follow so you’re not starting from scratch.

Discover how UX research can help you increase your click and conversion rates, so you can find and fix the exact moments people give up. UX research is the key to getting more people to complete the action you care about.

Discover what product market fit means, how to do simple product market fit research, and how to test whether your product idea can support a real, profitable business. This is especially helpful for first-time founders who want to validate a product idea, test demand, and run quick numbers before investing heavily in development.

Learning how to recruit focus group participants can feel confusing and time-consuming, but it doesn’t have to be. This guide walks you through how to find the right people, where to find them, how much to pay them, and how to successfully get them to say ‘Yes’ to participating.

This pro's guide to market research methods, costs & outcomes explains what to expect from market research consultants & how their services can drive smarter product, marketing & investment decisions.

Once you get clear on your ideal customer, a lot of things start to click. This simple, friendly guide can help you figure out who your best customers are and what to do with that information, so you can start seeing real progress in your business.

What happens when your funnel isn’t… funneling? What should you do?

This ultimate guide will walk you through, step-by-step, how to fix a leaky lead magnet or sales funnel that just isn’t giving you the results that you intended.