Authors > Dr. Annie Cole, EdD

Dr. Annie Cole, EdD

Founder, Lead Researcher

I’m Dr. Annie Cole, EdD, a former startup Vice President of Research with 12 years experience in data analytics and reporting, market/product/consumer research, UX, strategic planning, business analytics, surveys, focus groups, and more.

Areas of Expertise:

  • Data Analytics: Marketing analytics (web, traffic, social), KPIs & data dashboards (Tableau, Looker Studio, PowerBI), SPSS statistics, qualitative thematic analysis

  • Product and User Research: UX, user testing, focus groups, in-depth interviews, surveys, diary studies, product research & testing

  • Market Research: Competitor and gap analysis, SWOT analysis, market size & trends, literature review

  • Customer Segmentation: user persona development, journey mapping, A/B message testing

  • Academic Research and Grant-Funded Studies: Mixed method research, case studies, randomized control trials (RCT), What Works Clearinghouse (WWC) Standards, academic research, federal grant management & reporting

12

Years of Experience


Education & Training

  • B.S. Psychology, Oregon State University

  • MA Higher Education, University of Portland

  • EdD Educational Neuroscience, University of Portland

Previous Projects

A NIH-funded study examining neuropsychological predictors of adaptation after trauma.

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A five-year randomized control trial (RCT), funded by the U.S. Department of Ed, to study individualized math instruction.

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Developed an organization-wide multi-year research & evaluation plan; produced the org’s first Annual Report.

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Media and Publications

Currents in Teaching and Learning

Understanding blended learning: Envisioning culturally inclusive online spaces

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Journal of College Orientation, Transition, and Retention

High school graduates’ perceptions of factors that will impact their college academic success.

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Journal of Practitioner Research

Encouraging practitioner research engagement: Overcoming barriers

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